Fewer than 3 percent of EITC recipients take advantage of free tax prep. Prepare and Prosper – an organization that provides free tax prep to Minnesotans and works to expand access to financial products and services – conducted a consumer market research study to find out why tax filers who qualify for and know about free tax services choose to pay for tax prep services. Prepare and Prosper has taken the information learned from this multitiered study and tested messaging that helps persuade tax filers to choose free tax prep. Check out the full report here.
EITC Funders
