The IRS estimates that only four of five eligible taxpayers claim and receive the EITC. Each year, the IRS and national partners join in a coordinated outreach effort to increase tax credit eligibility awareness to ensure every qualified worker claims and receives the credit. This year, the 12th annual EITC Awareness Day is coming up on Friday, January 26th.
Excellent resources are available to keep on your radar and pass on to your grantees. The IRS provides EITC Awareness Day resources that include PSA’s and videos, sample news releases, a marketing kit, and information specific to employers and public entities. And Prosperity Now’s 2018 EITC Awareness Day Toolkit includes resources to engage local and federal lawmakers, social media messages, and data snapshots to demonstrate the value and impact of the EITC in each state and the District of Columbia.